{"id":363,"date":"2021-08-09T11:14:31","date_gmt":"2021-08-09T09:14:31","guid":{"rendered":"https:\/\/www.swash-formation.fr\/?post_type=formation&#038;p=363"},"modified":"2025-10-15T14:55:01","modified_gmt":"2025-10-15T12:55:01","slug":"reussir-la-presentation-de-ses-projets-creatifs","status":"publish","type":"formation","link":"https:\/\/www.swash-formation.fr\/formation\/reussir-la-presentation-de-ses-projets-creatifs\/","title":{"rendered":"R\u00e9ussir la pr\u00e9sentation de ses projets cr\u00e9atifs"},"template":"","domaine":[31],"motcle":[14,77,32,16],"metier":[52],"etiquette":[],"type_ra":[80],"logiciel":[],"class_list":["post-363","formation","type-formation","status-publish","hentry","domaine-formation-design-culture-graphique","motcle-narration","motcle-prez","motcle-pub","motcle-strategie","metier-directeur-artistique","type_ra-inter","no-post-thumbnail"],"acf":{"FOR_Format":"80","FOR_SousTitre":"Pr\u00e9senter efficacement ses id\u00e9es et mieux d\u00e9fendre ses parti-pris cr\u00e9atifs ","FOR_Jours":2,"FOR_Heures":14,"FOR_Duree":"14 heures collectives + 1 heure de mentorat distanciel","FOR_DureeTxt":"2 jours \/ 14 heures","FOR_Prix":1500,"FOR_Ref":"G03","FOR_Niveau":"Initiation","FOR_PrixComplet":"1 500 euros HT %2F Soit 1 800 euros TTC","FOR_PrixCourt":"1 500 \u20ac HT","FOR_Support":1827,"FOR_ProgPdf":"","FOR_Intervenants":[1628],"FOR_Comp":"<p><span style=\"font-weight: 400;\">Enrichir l\u2019argumentation de ses projets de cr\u00e9ation, structurer ses pr\u00e9sentations de mani\u00e8re efficace, s'initier \u00e0 la prise de parole en public et \u00e0 la mise en r\u00e9cit de son argumentaire.<\/span><\/p>","FOR_Obj":"<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Construire ses fondations<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Structurer sa pr\u00e9sentation<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mettre en sc\u00e8ne sa proposition<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pr\u00e9parer sa prise de parole en public<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">G\u00e9rer le feedback et transcender sa pr\u00e9sentation<\/span><\/li>\r\n<\/ul>","FOR_Valider":"<ul>\r\n\t<li>votre projet et le contexte de votre demande pour co-construire le programme d\u00e9finitif<\/li>\r\n\t<li>le format\u00a0: pr\u00e9sentiel et\/ou distanciel<\/li>\r\n\t<li>le tarif\u00a0: calcul\u00e9 selon le temps de pr\u00e9paration, les moyens \u00e0 mobiliser, le nombre de jours, le lieu de la formation\u2026<\/li>\r\n\t<li>*la dur\u00e9e\u00a0: \u00e0 confirmer selon les pr\u00e9requis et les objectifs \u00e0 atteindre par les apprenants<\/li>\r\n<\/ul>","FOR_5Raisons":"","FOR_Public":"<p><span style=\"font-weight: 400;\">Tous les professionnels de la cr\u00e9ation, du design, de la communication et du marketing sont concern\u00e9s. <\/span><\/p>","FOR_Prerequis":"<p><span style=\"font-weight: 400;\">Aucun.<\/span><\/p>","FOR_Programme":"<h3 class=\"chapitre\">Construire ses fondations<\/h3>\r\n<ul>\r\n\t<li>Appr\u00e9hender quelques cl\u00e9s rh\u00e9toriques<\/li>\r\n\t<li>Pr\u00e9parer son intervention en amont (public \/ message essentiel)<\/li>\r\n\t<li>B\u00e2tir son ethos (attitudes, habitudes, convictions et valeurs)<\/li>\r\n\t<li>Investir et s'emparer de son processus cr\u00e9atif (exploration, connexion\u2026)<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice d\u2019appropriation d\u2019un brief \/ exercice d\u2019\u00e9criture et de formalisation de ses convictions<\/em><\/div>\r\n<h3 class=\"chapitre\">Structurer sa pr\u00e9sentation<\/h3>\r\n<ul>\r\n\t<li>D\u00e9couvrir les fondamentaux du storytelling : anatomie, structure, personnages\u2026<\/li>\r\n\t<li>Exploiter la structure \u00ab AIDA \u00bb : capter l\u2019Attention, susciter l\u2019Int\u00e9r\u00eat, provoquer le D\u00e9sir, faire un appel \u00e0 l\u2019Action<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice individuel : Pr\u00e9senter son parcours, ses influences en racontant une histoire<\/em><\/div>\r\n<h3 class=\"chapitre\">Mettre en sc\u00e8ne sa proposition<\/h3>\r\n<ul>\r\n\t<li>Cr\u00e9er son support de pr\u00e9sentation (coh\u00e9rence, rythme, temps forts) <span style=\"font-weight: 400;\">sur un logiciel de pr\u00e9AO (PowerPoint, Google Slides, Keynote, Canva\u2026)<\/span><\/li>\r\n\t<li>D\u00e9ployer son univers (charte, m\u00e9taphore narrative...)<\/li>\r\n\t<li>Mettre en situation (prototype, montage photo\u2026)<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice individuel de cr\u00e9ation et de pr\u00e9sentation d\u2019une campagne d'image<\/em><\/div>\r\n<h3 class=\"chapitre\">Pr\u00e9parer sa prise de parole<\/h3>\r\n<ul>\r\n\t<li>Travailler sa voix<\/li>\r\n\t<li>Prendre conscience de sa posture<\/li>\r\n\t<li>S'appuyer sur son souffle<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice individuel de posture et de prise de parole<\/em><\/div>\r\n<h3 class=\"chapitre\">Transcender ses pr\u00e9sentations<\/h3>\r\n<ul>\r\n\t<li>Identifier les caract\u00e9ristiques d'une pr\u00e9sentation r\u00e9ussie<\/li>\r\n\t<li>D\u00e9couvrir le \u00ab Point Scher \u00bb<\/li>\r\n\t<li>G\u00e9rer et exploiter le feedback client<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice collectif de cr\u00e9ation et de pr\u00e9sentation d\u2019une campagne d'image<\/em><\/div>","FOR_Profil":"<p><span style=\"font-weight: 400;\">Designer, auteur, consultant \/ sp\u00e9cialiste en creative thinking et en storytelling avec plus de 5 ans d'exp\u00e9rience en animation de formation.<\/span><\/p>","FOR_Ressources":"<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supports de cours d\u00e9mat\u00e9rialis\u00e9s<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\">1 exemplaire du livre \u00ab <a href=\"https:\/\/pyramyd-editions.com\/products\/la-voie-du-creatif\" target=\"_blank\" rel=\"noopener\">La voie du cr\u00e9atif<\/a> \u00bb <\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abonnement de 3 mois \u00e0 <a href=\"https:\/\/fr.tuto.com\" target=\"_blank\" rel=\"noopener\">tuto.com<\/a><\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span class=\"s1\">Acc\u00e8s illimit\u00e9 par mail \u00e0 la hotline Swash<\/span><\/li>\r\n<\/ul>","FOR_ModPres":"<h4>Parcours p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 2 jours pr\u00e9sentiel continus <span class=\"flechD\">\u276f<\/span> \u00c9valuation des acquis<\/span><\/p>\r\n<h4>M\u00e9thode p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation, brainstorming, mise en situation, exercices en solo, exercices en groupe, feedbacks personnalis\u00e9s<\/span><\/p>\r\n<h4>Moyens techniques :<\/h4>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Poste de l\u2019intervenant reli\u00e9 \u00e0 un grand \u00e9cran<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1 smartphone pour les exercices de prise de parole<\/span><\/li>\r\n<\/ul>","FOR_ModDist":"<p><span style=\"font-weight: 400;\">Pour des raisons p\u00e9dagogiques, cette formation est propos\u00e9e exclusivement en pr\u00e9sentiel.<\/span><\/p>","FOR_Eval":"<ul>\r\n\t<li><span style=\"font-weight: 400;\"> Validation des acquis pendant la formation gr\u00e2ce \u00e0 des mises en situations et la r\u00e9alisation d\u2019exercices pratiques<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\">Suivi d'acquisition des objectifs p\u00e9dagogiques par l'intervenant<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\"> \u00c9valuation \u00e0 chaud (remplie en fin de formation) et \u00e0 froid (\u00e0 60 jours)<\/span><\/li>\r\n<\/ul>","for_pourquoi":"","FOR_PlanCond":1,"FOR_PlanDist":null,"FOR_PlanPres":[{"FOR_Dates":"11 et 12 mars 2025","FOR_Mentorat":null,"FOR_DateOff":"20250311"},{"FOR_Dates":"24 et 25 juin 2025","FOR_Mentorat":null,"FOR_DateOff":"20250624"},{"FOR_Dates":"les 23 et 24 septembre 2025","FOR_Mentorat":null,"FOR_DateOff":"20250923"},{"FOR_Dates":"les 2 et 3 d\u00e9cembre 2025","FOR_Mentorat":null,"FOR_DateOff":"20251202"},{"FOR_Dates":"les 24 et 25 mars 2026","FOR_Mentorat":null,"FOR_DateOff":"20260324"},{"FOR_Dates":"les 23 et 24 juin 2026","FOR_Mentorat":null,"FOR_DateOff":"20260623"},{"FOR_Dates":"les 23 et 24 septembre 2026","FOR_Mentorat":null,"FOR_DateOff":"20260923"},{"FOR_Dates":"les 8 et 9 d\u00e9cembre 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