{"id":371,"date":"2021-08-10T11:09:13","date_gmt":"2021-08-10T09:09:13","guid":{"rendered":"https:\/\/www.swash-formation.fr\/?post_type=formation&#038;p=371"},"modified":"2026-04-09T09:35:46","modified_gmt":"2026-04-09T07:35:46","slug":"capter-lattention-et-susciter-lemotion-grace-au-storytelling","status":"publish","type":"formation","link":"https:\/\/www.swash-formation.fr\/formation\/capter-lattention-et-susciter-lemotion-grace-au-storytelling\/","title":{"rendered":"Capter l&rsquo;attention et susciter l&rsquo;\u00e9motion gr\u00e2ce au storytelling"},"template":"","domaine":[8],"motcle":[13,14,16],"metier":[54],"etiquette":[58],"type_ra":[80],"logiciel":[],"class_list":["post-371","formation","type-formation","status-publish","hentry","domaine-formation-contenus-reseaux-sociaux","motcle-marque","motcle-narration","motcle-strategie","metier-charge-de-communication","etiquette-formation-storytelling","type_ra-inter","no-post-thumbnail"],"acf":{"FOR_Format":"80","FOR_SousTitre":"S\u2019initier aux bases de la communication narrative pour sublimer ses messages ","FOR_Jours":2,"FOR_Heures":14,"FOR_Duree":"14 heures collectives + 1 heure de mentorat distanciel","FOR_DureeTxt":"2 jours \/ 14 heures","FOR_Prix":1500,"FOR_Ref":"M04","FOR_Niveau":"Initiation","FOR_PrixComplet":"1 500 euros HT %2F Soit 1 800 euros TTC","FOR_PrixCourt":"1 500 \u20ac HT","FOR_Support":1810,"FOR_ProgPdf":"","FOR_Intervenants":[1628],"FOR_Comp":"<p><span style=\"font-weight: 400;\">Lib\u00e9rer sa cr\u00e9ativit\u00e9 et exploiter les leviers du storytelling pour structurer ses messages sous la forme de r\u00e9cits.<\/span><\/p>","FOR_Obj":"<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Discuter du pouvoir des histoires<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mettre sa cr\u00e9ativit\u00e9 au service du storytelling<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exploiter les \u00e9l\u00e9ments fondamentaux du storytelling<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concevoir un r\u00e9cit efficace<\/span><\/li>\r\n<\/ul>","FOR_Valider":"<ul>\r\n\t<li>votre projet et le contexte de votre demande pour co-construire le programme d\u00e9finitif<\/li>\r\n\t<li>le format\u00a0: pr\u00e9sentiel et\/ou distanciel<\/li>\r\n\t<li>le tarif\u00a0: calcul\u00e9 selon le temps de pr\u00e9paration, les moyens \u00e0 mobiliser, le nombre de jours, le lieu de la formation\u2026<\/li>\r\n\t<li>*la dur\u00e9e\u00a0: \u00e0 confirmer selon les pr\u00e9requis et les objectifs \u00e0 atteindre par les apprenants<\/li>\r\n<\/ul>","FOR_5Raisons":"","FOR_Public":"<p><span style=\"font-weight: 400;\">Tous les professionnels de la communication, du marketing et du design sont concern\u00e9s.<\/span><\/p>","FOR_Prerequis":"<p><span style=\"font-weight: 400;\">Aucun.<\/span><\/p>","FOR_Programme":"<h3 class=\"chapitre\">Discuter du pouvoir des histoires<\/h3>\r\n<ul>\r\n\t<li>Organiser sa propre temporalit\u00e9<\/li>\r\n\t<li>Appr\u00e9hender la notion de construction narrative appliqu\u00e9e aux marques<\/li>\r\n\t<li>Analyser des r\u00e9cits fondateurs<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice d\u2019\u00e9criture pour mettre en sc\u00e8ne ses objectifs<\/em><\/div>\r\n<h3 class=\"chapitre\">Mettre sa cr\u00e9ativit\u00e9 au service du storytelling<\/h3>\r\n<ul>\r\n\t<li>Adopter la juste attitude vis-\u00e0-vis de la cr\u00e9ativit\u00e9 (habitudes, savoir-faire, ressources\u2026)<\/li>\r\n\t<li>D\u00e9velopper sa capacit\u00e9 \u00e0 provoquer de nouvelles connexions<\/li>\r\n\t<li>Exploiter le processus cr\u00e9atif pour inventer sa propre m\u00e9thode<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 \u00c9tude de cas : exemples et outils d\u00e9ploy\u00e9s par les cr\u00e9atifs et les storytellers professionnels<\/em><\/div>\r\n<h3 class=\"chapitre\">Exploiter les \u00e9l\u00e9ments fondamentaux du storytelling<\/h3>\r\n<ul>\r\n\t<li>Cr\u00e9er la tension narrative du r\u00e9cit<\/li>\r\n\t<li>Formuler le th\u00e8me de son histoire (brief, message essentiel\u2026)<\/li>\r\n\t<li>D\u00e9terminer la bonne intrigue<\/li>\r\n\t<li>Structurer son histoire (actes, \u00e9tapes, arches narratives\u2026)<\/li>\r\n\t<li>D\u00e9ployer son r\u00e9seau de personnages (arch\u00e9types et r\u00e9seau\u2026)<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Exercice d\u2019\u00e9criture : appr\u00e9hender le conflit \/ jeu p\u00e9dagogique autour du brief \/ analyse de spots publicitaires\u00a0<\/em><\/div>\r\n<h3 class=\"chapitre\">Concevoir un r\u00e9cit efficace<\/h3>\r\n<ul>\r\n\t<li>Cerner son public et \u00e9laborer le bon brief<\/li>\r\n\t<li><span style=\"font-weight: 400;\">Exploiter diff\u00e9rentes structures pour mettre en sc\u00e8ne son r\u00e9cit (AIDA, voyage dans le temps\u2026)<\/span><\/li>\r\n\t<li>Formuler les principes fondamentaux de sa marque (vision, mission et m\u00e9thode)<\/li>\r\n\t<li>Travailler sa voix (tone of voice), son point de vue et les dialogues<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 Mise en situation : \u00e9crire un spot de publicit\u00e9 en utilisant les outils du storytelling<\/em><\/div>","FOR_Profil":"<p><span style=\"font-weight: 400;\">Directeur artistique, consultant et auteur avec plus de 5 ans d'exp\u00e9rience en animation de formation.<\/span><\/p>","FOR_Ressources":"<ul>\r\n\t<li><span style=\"font-weight: 400;\"> Supports d\u00e9mat\u00e9rialis\u00e9s\u00a0<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\"> 1 exemplaire du livre \u00ab <a href=\"https:\/\/pyramyd-editions.com\/products\/lart-du-storytelling-nouvelle-edition\" target=\"_blank\" rel=\"noopener\">L\u2019art du storytelling, nouvelle \u00e9dition<\/a> \u00bb \u00e9crit par l'intervenant<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\"> Abonnement de 3 mois \u00e0<a href=\"https:\/\/fr.tuto.com\" target=\"_blank\" rel=\"noopener\"> tuto.com\u00a0<\/a><\/span><\/li>\r\n\t<li>Acc\u00e8s illimit\u00e9 par mail \u00e0 la hotline Swash<\/li>\r\n<\/ul>","FOR_ModPres":"<h4><strong>Parcours p\u00e9dagogique : <\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 2 jours pr\u00e9sentiel continus <span class=\"flechD\">\u276f<\/span><span class=\"flechD\">\u00a0<\/span><\/span><span class=\"s1\">\u00c9valuation des acquis<\/span><\/p>\r\n<h4><strong>M\u00e9thode p\u00e9dagogique : <\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation , brainstorming, mise en situation, exercices en solo, exercices en groupe, feedbacks personnalis\u00e9s<\/span><\/p>\r\n<h4><strong>Moyens techniques : <\/strong><\/h4>\r\n<ul>\r\n\t<li>Poste de l\u2019intervenant reli\u00e9 \u00e0 un grand \u00e9cran ou vid\u00e9oprojecteur<\/li>\r\n<\/ul>","FOR_ModDist":"<h4>Parcours p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 2 classes virtuelles discontinues (2 x 1 jour) <span class=\"flechD\">\u276f<\/span> Exercices intersessions <span class=\"flechD\">\u276f<\/span><\/span><span class=\"s1\">\u00c9valuation des acquis<\/span><\/p>\r\n<h4>M\u00e9thode p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation, brainstorming, mise en situation, exercices en solo, exercices en groupe, travail individuel inter-sessions, feedbacks personnalis\u00e9s<\/span><\/p>\r\n<h4>Moyens techniques :<\/h4>\r\n<ul>\r\n\t<li>Classe virtuelle cr\u00e9\u00e9e par nos soins\u00a0<\/li>\r\n\t<li>Chaque apprenant participe \u00e0 la session avec son ordinateur, connect\u00e9 \u00e0 Internet, et \u00e9quip\u00e9 :\r\n\r\n<ul>\r\n\t<li>d\u2019un micro et d\u2019une cam\u00e9ra<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>","FOR_Eval":"<ul>\r\n\t<li><span style=\"font-weight: 400;\"> Validation des acquis pendant la formation gr\u00e2ce \u00e0 la r\u00e9alisation d\u2019exercices pratiques<\/span><\/li>\r\n\t<li>Suivi d'acquisition des objectifs p\u00e9dagogiques par l'intervenant<\/li>\r\n\t<li><span style=\"font-weight: 400;\"> \u00c9valuation \u00e0 chaud (remplie en fin de <\/span><span style=\"font-weight: 400;\">formation) et \u00e0 froid (\u00e0 60 jours)<\/span><\/li>\r\n<\/ul>","for_pourquoi":"","FOR_PlanCond":1,"FOR_PlanDist":[{"FOR_Dates":"11 et 16 d\u00e9cembre 2024","FOR_Mentorat":null,"FOR_DateOff":"20241211"},{"FOR_Dates":"12 et 19 mai 2025","FOR_Mentorat":null,"FOR_DateOff":"20250512"},{"FOR_Dates":"les 17 et 24 novembre 2025","FOR_Mentorat":null,"FOR_DateOff":"20251117"},{"FOR_Dates":"les 8 et 15 juin 2026","FOR_Mentorat":null,"FOR_DateOff":"20260608"},{"FOR_Dates":"les 2 et 9 novembre 2026","FOR_Mentorat":null,"FOR_DateOff":"20261102"}],"FOR_PlanPres":[{"FOR_Dates":"4 et 5 mars 2025","FOR_Mentorat":null,"FOR_DateOff":"20250304"},{"FOR_Dates":"22 et 23 mai 2025","FOR_Mentorat":null,"FOR_DateOff":"20250522"},{"FOR_Dates":"9 et 10 octobre 2025","FOR_Mentorat":null,"FOR_DateOff":"20251009"},{"FOR_Dates":"les 2 et 3 f\u00e9vrier 2026","FOR_Mentorat":null,"FOR_DateOff":"20260202"},{"FOR_Dates":"les 6 et 7 juillet 2026","FOR_Mentorat":null,"FOR_DateOff":"20260706"},{"FOR_Dates":"les 17 et 18 septembre 2026","FOR_Mentorat":null,"FOR_DateOff":"20260917"},{"FOR_Dates":"les 3 et 4 d\u00e9cembre 2026","FOR_Mentorat":null,"FOR_DateOff":"20261203"}],"for_tag-new":false,"for_tag-update":false},"_links":{"self":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation\/371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/types\/formation"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/intervenant\/1628"},{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/support\/1810"}],"wp:attachment":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"domaine","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/domaine?post=371"},{"taxonomy":"motcle","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/motcle?post=371"},{"taxonomy":"metier","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/metier?post=371"},{"taxonomy":"etiquette","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/etiquette?post=371"},{"taxonomy":"type_ra","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/type_ra?post=371"},{"taxonomy":"logiciel","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/logiciel?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}