{"id":372,"date":"2021-08-10T11:24:51","date_gmt":"2021-08-10T09:24:51","guid":{"rendered":"https:\/\/www.swash-formation.fr\/?post_type=formation&#038;p=372"},"modified":"2025-08-21T11:15:00","modified_gmt":"2025-08-21T09:15:00","slug":"affuter-son-art-du-storytelling","status":"publish","type":"formation","link":"https:\/\/www.swash-formation.fr\/formation\/affuter-son-art-du-storytelling\/","title":{"rendered":"Aff\u00fbter son art du storytelling"},"template":"","domaine":[8],"motcle":[13,14,16],"metier":[],"etiquette":[58],"type_ra":[80],"logiciel":[],"class_list":["post-372","formation","type-formation","status-publish","hentry","domaine-formation-contenus-reseaux-sociaux","motcle-marque","motcle-narration","motcle-strategie","etiquette-formation-storytelling","type_ra-inter","no-post-thumbnail"],"acf":{"FOR_Format":"80","FOR_SousTitre":"Approfondir sa ma\u00eetrise du storytelling gr\u00e2ce \u00e0 un atelier d'\u00e9criture 100&nbsp;% pratique","FOR_Jours":2,"FOR_Heures":14,"FOR_Duree":"14 heures collectives + 1 heure de mentorat distanciel","FOR_DureeTxt":"2 jours \/ 14 heures","FOR_Prix":1500,"FOR_Ref":"M05","FOR_Niveau":"Perfectionnement","FOR_PrixComplet":"1 500 euros HT %2F Soit 1 800 euros TTC","FOR_PrixCourt":"1 500 \u20ac HT","FOR_Support":1810,"FOR_ProgPdf":"","FOR_Intervenants":[1628],"FOR_Comp":"<p><span style=\"font-weight: 400;\">D\u00e9velopper sa capacit\u00e9 \u00e0 faire \u00e9merger des r\u00e9cits en enrichissant ses techniques de conception-r\u00e9daction.<\/span><\/p>","FOR_Obj":"<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faire \u00e9merger les r\u00e9cits<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9laborer une check-list de travail<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enrichir sa technique de storytelling<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u2019adapter aux diff\u00e9rents formats<\/span><\/li>\r\n<\/ul>","FOR_Valider":"<ul>\r\n\t<li>votre projet et le contexte de votre demande pour co-construire le programme d\u00e9finitif<\/li>\r\n\t<li>le format\u00a0: pr\u00e9sentiel et\/ou distanciel<\/li>\r\n\t<li>le tarif\u00a0: calcul\u00e9 selon le temps de pr\u00e9paration, les moyens \u00e0 mobiliser, le nombre de jours, le lieu de la formation\u2026<\/li>\r\n\t<li>*la dur\u00e9e\u00a0: \u00e0 confirmer selon les pr\u00e9requis et les objectifs \u00e0 atteindre par les apprenants<\/li>\r\n<\/ul>","FOR_5Raisons":"","FOR_Public":"<p><span style=\"font-weight: 400;\">Tous les professionnels de la communication, du marketing et du design impliqu\u00e9s dans des missions\u00a0<\/span><span style=\"font-weight: 400;\">de conception-r\u00e9daction.<\/span><\/p>\r\n<p>&nbsp;<\/p>","FOR_Prerequis":"<p><span style=\"font-weight: 400;\">Il est n\u00e9cessaire d'avoir suivi la formation \u00ab <a href=\"https:\/\/www.swash-formation.fr\/formation\/capter-lattention-et-susciter-lemotion-grace-au-storytelling\/\">Capter l'attention et susciter l'\u00e9motion gr\u00e2ce au storytelling<\/a> \u00bb ou de justifier de connaissances \u00e9quivalentes.<\/span><\/p>","FOR_Programme":"<h3 class=\"chapitre\">Faire \u00e9merger les r\u00e9cits<\/h3>\r\n<ul>\r\n\t<li><span style=\"font-weight: 400;\">Cultiver sa posture de storyteller (inspiration, sens critique, d\u00e9termination, \u00e9motions)<\/span><\/li>\r\n\t<li>D\u00e9couvrir quelle histoire raconter : les arch\u00e9types de marque<\/li>\r\n\t<li>Trouver les points de basculement : l'art du portrait (structure, d\u00e9tail et dimensions des personnages)<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>-&gt; Exercices d\u2019\u00e9criture pour s\u2019approprier son propre r\u00e9cit<\/em><\/div>\r\n<h3 class=\"chapitre\">\u00c9laborer une check-list de travail<\/h3>\r\n<ul>\r\n\t<li>Formuler le message essentiel (brief, vision, mission et expression)<\/li>\r\n\t<li>Trouver des informations inattendues<\/li>\r\n\t<li>Lib\u00e9rer l'\u00e9motion de son r\u00e9cit (\u00ab tone of voice \u00bb, justesse\u2026)<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>-&gt; Exercices d\u2019\u00e9criture et de r\u00e9\u00e9criture d\u2019articles ou de publicit\u00e9s\u2026<\/em><\/div>\r\n<h3 class=\"chapitre\">Enrichir sa technique de storytelling<\/h3>\r\n<ul>\r\n\t<li><span style=\"font-weight: 400;\">Approfondir les arch\u00e9types de personnages <\/span><\/li>\r\n\t<li>Travailler ses accroches<\/li>\r\n\t<li>\u00c9crire court et efficace<\/li>\r\n\t<li>\u00c9crire long et efficace<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>-&gt; Exercices d\u2019\u00e9criture et de r\u00e9\u00e9criture, mise en application et en situation des structures pr\u00e9sent\u00e9es<\/em><\/div>\r\n<h3 class=\"chapitre\">Adapter ses r\u00e9cits aux diff\u00e9rents supports<\/h3>\r\n<ul>\r\n\t<li>Pratiquer l'art du manifesto<\/li>\r\n\t<li>Cr\u00e9er une story<\/li>\r\n\t<li>Enrichir ses portraits<\/li>\r\n\t<li>Transmettre son opinion<\/li>\r\n\t<li>Pitcher son projet<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>-&gt; Exercices : exp\u00e9rimenter ces formats narratifs selon son environnement et ses objectifs<\/em><\/div>","FOR_Profil":"<p><span style=\"font-weight: 400;\">Directeur artistique, consultant et auteur avec plus de 5 ans d'exp\u00e9rience en animation de formation.<\/span><\/p>","FOR_Ressources":"<ul>\r\n\t<li><span style=\"font-weight: 400;\">Supports d\u00e9mat\u00e9rialis\u00e9s\u00a0<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\"> 1 exemplaire du livre \u00ab <a href=\"https:\/\/pyramyd-editions.com\/products\/lart-du-storytelling-nouvelle-edition\" target=\"_blank\" rel=\"noopener\">L\u2019art du storytelling, nouvelle \u00e9dition<\/a> \u00bb \u00e9crit par l'intervenant<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\"> Abonnement de 3 mois \u00e0<a href=\"https:\/\/fr.tuto.com\" target=\"_blank\" rel=\"noopener\"> tuto.com\u00a0<\/a><\/span><\/li>\r\n\t<li>Acc\u00e8s illimit\u00e9 par mail \u00e0 la hotline Swash<\/li>\r\n<\/ul>","FOR_ModPres":"<h4><strong>Parcours p\u00e9dagogique : <\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 2 jours pr\u00e9sentiels continus <span class=\"flechD\">\u276f <\/span><\/span><span class=\"s1\">\u00c9valuation des acquis<\/span><\/p>\r\n<h4><strong>M\u00e9thode p\u00e9dagogique : <\/strong><\/h4>\r\n<p><span style=\"font-weight: 400;\">Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation, brainstorming, mise en situation, exercices en solo, feedbacks personnalis\u00e9s, mentorat<\/span><\/p>\r\n<h4><strong>Moyens techniques : <\/strong><\/h4>\r\n<ul>\r\n\t<li>Poste de l\u2019intervenant reli\u00e9 \u00e0 un grand \u00e9cran ou vid\u00e9oprojecteur<\/li>\r\n<\/ul>","FOR_ModDist":"<h4>Parcours p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 2 classes virtuelles discontinues (2 x 1 jour) <span class=\"flechD\">\u276f<\/span> Exercices intersessions <span class=\"flechD\">\u276f <\/span><\/span><span class=\"s1\">\u00c9valuation des acquis<\/span><\/p>\r\n<h4>M\u00e9thode p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation, brainstorming, mise en situation, exercices en solo, travail individuel inter-sessions, feedbacks personnalis\u00e9s, mentorat<\/span><\/p>\r\n<h4>Moyens techniques :<\/h4>\r\n<ul>\r\n\t<li>Classe virtuelle cr\u00e9\u00e9e par nos soins<\/li>\r\n\t<li>Chaque apprenant participe \u00e0 la session avec son ordinateur, connect\u00e9 \u00e0 Internet, et \u00e9quip\u00e9 :\r\n\r\n<ul>\r\n\t<li>d\u2019un micro et d\u2019une cam\u00e9ra<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>","FOR_Eval":"<ul>\r\n\t<li><span style=\"font-weight: 400;\"> Validation des acquis 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2026","FOR_Mentorat":null,"FOR_DateOff":"20261117"}],"for_tag-new":false,"for_tag-update":false},"_links":{"self":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/types\/formation"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/intervenant\/1628"},{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/support\/1810"}],"wp:attachment":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"domaine","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/domaine?post=372"},{"taxonomy":"motcle","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/motcle?post=372"},{"taxonomy":"metier","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/metier?post=372"},{"taxonomy":"etiquette","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/etiquette?post=372"},{"taxonomy":"type_ra","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/type_ra?post=372"},{"taxonomy":"logiciel","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/logiciel?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}