{"id":7280,"date":"2025-02-26T11:21:07","date_gmt":"2025-02-26T10:21:07","guid":{"rendered":"https:\/\/www.swash-formation.fr\/?post_type=formation&#038;p=7280"},"modified":"2025-10-15T14:44:15","modified_gmt":"2025-10-15T12:44:15","slug":"la-couverture-ou-lart-de-la-premiere-impression","status":"publish","type":"formation","link":"https:\/\/www.swash-formation.fr\/formation\/la-couverture-ou-lart-de-la-premiere-impression\/","title":{"rendered":"La couverture ou l\u2019art de la premi\u00e8re impression"},"template":"","domaine":[31],"motcle":[5,14,16,19],"metier":[54,324,47],"etiquette":[],"type_ra":[80],"logiciel":[],"class_list":["post-7280","formation","type-formation","status-publish","hentry","domaine-formation-design-culture-graphique","motcle-mise-en-pages","motcle-narration","motcle-strategie","motcle-typographie","metier-charge-de-communication","metier-da","metier-graphiste","type_ra-inter","no-post-thumbnail"],"acf":{"FOR_Format":"80","FOR_SousTitre":"Ma\u00eetriser les codes graphiques pour concevoir des couvertures remarquables","FOR_Jours":1,"FOR_Heures":7,"FOR_Duree":"","FOR_DureeTxt":"1 jour \/ 7 heures","FOR_Prix":750,"FOR_Ref":"G15","FOR_Niveau":"Initiation","FOR_PrixComplet":"750 euros HT %2F Soit 900 euros TTC","FOR_PrixCourt":"750 \u20ac HT","FOR_Support":7283,"FOR_ProgPdf":"","FOR_Intervenants":[1621],"FOR_Comp":"<p><span style=\"font-weight: 400;\">Concevoir des couvertures en respectant les codes visuels (et narratifs) propres aux diff\u00e9rents supports \u00e9ditoriaux.<\/span><\/p>","FOR_Obj":"<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimer l\u2019importance de la couverture<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structurer un projet et anticiper la cr\u00e9ation<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Imaginer des compositions efficaces<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Passer du concept \u00e0 la cr\u00e9ation<\/span><\/li>\r\n<\/ul>","FOR_Valider":"<ul>\r\n\t<li>votre projet et le contexte de votre demande pour co-construire le programme d\u00e9finitif<\/li>\r\n\t<li>le format\u00a0: pr\u00e9sentiel et\/ou distanciel<\/li>\r\n\t<li>le tarif\u00a0: calcul\u00e9 selon le temps de pr\u00e9paration, les moyens \u00e0 mobiliser, le nombre de jours, le lieu de la formation\u2026<\/li>\r\n\t<li>*la dur\u00e9e\u00a0: \u00e0 confirmer selon les pr\u00e9requis et les objectifs \u00e0 atteindre par les apprenants<\/li>\r\n<\/ul>","FOR_5Raisons":"","FOR_Public":"<p><span style=\"font-weight: 400;\">Cette formation s\u2019adresse aux professionnels de l\u2019\u00e9dition, de la communication et du marketing ou aux maquettistes qui souhaitent r\u00e9viser quelques bases fondamentales.<\/span><\/p>","FOR_Prerequis":"<p><span style=\"font-weight: 400;\">Aucun.<\/span><\/p>","FOR_Programme":"<h3 class=\"sousChap chapitre\">Estimer l\u2019importance de la couverture<\/h3>\r\n<ul>\r\n\t<li>Contextualiser le design \u00e9ditorial<\/li>\r\n\t<li>Retracer l\u2019histoire des couvertures : \u00e9volutions et particularit\u00e9s<\/li>\r\n\t<li>Int\u00e9grer le r\u00f4le de la couverture comme outil narratif et commercial<\/li>\r\n\t<li>Diff\u00e9rencier les typologies de supports et les codes graphiques associ\u00e9s\r\n\r\n<ul>\r\n\t<li>livre : pratique, beau livre, litt\u00e9rature\u2026<\/li>\r\n\t<li>Presse : magazine, revue, mook, fanzine\u2026<\/li>\r\n\t<li>Supports de communication et marketing : catalogue, journal d\u2019entreprise, rapport d\u2019activit\u00e9, dossier de presse\u2026<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>Identifier les \u00e9tapes du processus \u00e9ditorial et les acteurs cl\u00e9s<\/li>\r\n\t<li>D\u00e9velopper un langage commun : la relation commanditaire-cr\u00e9atif<\/li>\r\n<\/ul>\r\n<div class=\"exo\"><em>\u2192 \u00c9tude de cas et quiz, glossaire participatif<\/em><\/div>\r\n<h3 class=\"chapitre\">Structurer un projet et anticiper la cr\u00e9ation<\/h3>\r\n<ul>\r\n\t<li>Ancrer la couverture comme point de d\u00e9part d\u2019une strat\u00e9gie (cr\u00e9ative) globale<\/li>\r\n\t<li>S\u2019impr\u00e9gner du sujet pour d\u00e9ployer des concepts graphiques : l\u2019importance de la fiche projet<\/li>\r\n\t<li>Pr\u00e9parer la cr\u00e9ation : concevoir et recevoir un brief<\/li>\r\n\t<li>D\u00e9crypter le langage graphique \u00e0 travers le discours verbal, iconographique, typographique et chromatique<\/li>\r\n\t<li>Choisir un concept graphique : le storytelling visuel<\/li>\r\n<\/ul>\r\n<div class=\"question exo\"><em>\u2192 Exercices : concevoir un moodboard efficace \u00e0 partir d\u2019un brief<\/em><\/div>\r\n<h3 class=\"chapitre\">Imaginer des compositions efficaces<\/h3>\r\n<ul>\r\n\t<li>Identifier les \u00e9l\u00e9ments cl\u00e9s d\u2019une couverture et leurs enjeux<\/li>\r\n\t<li>Organiser les zones strat\u00e9giques pour maximiser l\u2019impact visuel<\/li>\r\n\t<li>Articuler image et texte pour une hi\u00e9rarchie optimale<\/li>\r\n\t<li>Ma\u00eetriser les principes de composition<\/li>\r\n<\/ul>\r\n<div class=\"question exo\"><em>\u2192 \u00c9tudes de cas et exercices de composition<\/em><\/div>\r\n<h3 class=\"chapitre\">Passer du concept \u00e0 la cr\u00e9ation<\/h3>\r\n<ul>\r\n\t<li>Analyser des r\u00e9f\u00e9rences et benchmarker les tendances<\/li>\r\n\t<li>D\u00e9finir un concept et exp\u00e9rimenter des pistes graphiques<\/li>\r\n\t<li>\u00c9laborer un moodboard et des intentions cr\u00e9atives<\/li>\r\n\t<li>R\u00e9aliser une maquette de couverture<\/li>\r\n\t<li>Pr\u00e9senter et argumenter ses choix cr\u00e9atifs<\/li>\r\n<\/ul>\r\n<div class=\"question exo\"><em>\u2192 Atelier pratique \u00e0 partir d\u2019un brief fictif<\/em><\/div>","FOR_Profil":"<p><span style=\"font-weight: 400;\">Designer graphique avec plus de 5 ans d\u2019exp\u00e9rience en enseignement.<\/span><\/p>","FOR_Ressources":"<ul>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supports de cours d\u00e9mat\u00e9rialis\u00e9s<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\">1 exemplaire du nuancier \u00ab <a href=\"https:\/\/pyramyd-editions.com\/collections\/livres\/products\/le-design-graphique-a-portee-de-main\" target=\"_blank\" rel=\"noopener\">le design graphique \u00e0 port\u00e9e de main<\/a> \u00bb con\u00e7u par l\u2019intervenante<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Abonnement de 3 mois \u00e0 <a href=\"https:\/\/fr.tuto.com\" target=\"_blank\" rel=\"noopener\">tuto.com<\/a><\/span><\/li>\r\n\t<li style=\"font-weight: 400;\"><span class=\"s1\">Acc\u00e8s illimit\u00e9 par mail \u00e0 la hotline Swash<\/span><\/li>\r\n<\/ul>","FOR_ModPres":"<h4>Parcours p\u00e9dagogique :<\/h4>\r\n<p><span style=\"font-weight: 400;\">Questionnaire de positionnement <span class=\"flechD\">\u276f<\/span> 1 jour pr\u00e9sentiel <span class=\"flechD\">\u276f<\/span> \u00c9valuation des acquis<\/span><\/p>\r\n<h4>M\u00e9thode p\u00e9dagogique :<\/h4>\r\n<p>Expositive + active : expos\u00e9s th\u00e9oriques, contextualisation, brainstorming, mise en situation, exercices, feedbacks personnalis\u00e9s<\/p>\r\n<h4>Moyens techniques :<\/h4>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">Poste de l\u2019intervenant reli\u00e9 \u00e0 un grand \u00e9cran<\/li>\r\n\t<li style=\"font-weight: 400;\">1 poste par participant (Mac ou PC, selon votre choix), \u00e9quip\u00e9 des logiciels utiles (Adobe, Microsoft, Google, Canva\u2026)<\/li>\r\n\t<li style=\"font-weight: 400;\">Papeterie<\/li>\r\n<\/ul>","FOR_ModDist":"<p>Pour des raisons p\u00e9dagogiques, cette formation est propos\u00e9e exclusivement en pr\u00e9sentiel.<\/p>","FOR_Eval":"<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validation des acquis pendant la formation gr\u00e2ce \u00e0 des quiz et des ateliers pratiques<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivi d'acquisition des objectifs p\u00e9dagogiques par l'intervenante<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9valuation \u00e0 chaud (remplie en fin de formation) et \u00e0 froid (\u00e0 60 jours)<\/span><\/li>\r\n<\/ul>","for_pourquoi":"","FOR_PlanCond":1,"FOR_PlanDist":null,"FOR_PlanPres":[{"FOR_Dates":"23 juin 2025","FOR_Mentorat":null,"FOR_DateOff":"20250623"},{"FOR_Dates":"le 3 octobre 2025","FOR_Mentorat":null,"FOR_DateOff":"20251003"},{"FOR_Dates":"le 10 d\u00e9cembre 2025","FOR_Mentorat":null,"FOR_DateOff":"20251210"},{"FOR_Dates":"le 17 mars 2026","FOR_Mentorat":null,"FOR_DateOff":"20260317"},{"FOR_Dates":"le 5 juin 2026","FOR_Mentorat":null,"FOR_DateOff":"20260605"},{"FOR_Dates":"le 2 octobre 2026","FOR_Mentorat":null,"FOR_DateOff":"20261002"},{"FOR_Dates":"le 4 d\u00e9cembre 2026","FOR_Mentorat":null,"FOR_DateOff":"20261204"}],"for_tag-new":false,"for_tag-update":false},"_links":{"self":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation\/7280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/formation"}],"about":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/types\/formation"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/intervenant\/1621"},{"embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/support\/7283"}],"wp:attachment":[{"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/media?parent=7280"}],"wp:term":[{"taxonomy":"domaine","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/domaine?post=7280"},{"taxonomy":"motcle","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/motcle?post=7280"},{"taxonomy":"metier","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/metier?post=7280"},{"taxonomy":"etiquette","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/etiquette?post=7280"},{"taxonomy":"type_ra","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/type_ra?post=7280"},{"taxonomy":"logiciel","embeddable":true,"href":"https:\/\/www.swash-formation.fr\/sw-connect\/wp\/v2\/logiciel?post=7280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}